world's first livestock data powerhouse

to improve sustainability and efficiency of livestock production systems.

Our Values

The things we care about

FARMING

Helping farmers tackle food security with integrated information

Go to ANIMAL WELFARE

ANIMAL WELFARE

Care about animals and improving their lives

Go to DEEP IMPACT

DEEP IMPACT

Strive to make a positive impact on the world

Go to TECHNOLOGY

TECHNOLOGY

Building sensor arrays and machine learning is what we are good at

“An animal’s general activity level is a good indication of its fitness, so the system can give early warning of any trouble”

– The Economist

Our Mission

Empower sustainability and efficiency of livestock production systems

Our mission is to empower sustainable livestock farming practices by building the world’s first livestock service marketplace. We are a precision engineering and data intelligence company that aims to empower livestock farmers and the entire livestock value chain which currently struggles with many data silos. We bring together farmers of all sizes with service providers who can offer competitive pricing for services by leveraging the Smartbell data platform. We believe the data generated and collected by farms should work to empower their decision making and improve their profit margins.

  • Early detection of health issues

  • Accurate 12hr fertility window

  • Assess feed performance

  • Lower costs and improve productivity

TEAM

Veena Adityan

Chief Executive Officer
With a background in technology and cloud-based architecture and an MBA from Cambridge University.

Jose Chitty

Chief Operations Officer
Jose Angel Chitty is a Mechanical Engineer with experience in automation and development of performance and decision support systems.

Dilip Adityan

Director, Product Management
Dilip is a Product specialist and electronics engineer

“Smartbell allowed us to analyse locomotive behaviour of sheep to act as a proxy for pain”

-Francis Henson, Veterinarian & Researcher

Latest News

What we've been doing