Empowering farmers with information
and improving animal welfare

Our Values

The things we care about


Helping farmers tackle food security with integrated information


Care about animals and improving their lives


Strive to make a positive impact on the world


Building sensor arrays and machine learning is what we are good at

"The greatness of a nation can be judged by the way its animals are treated"

– Mahatma Gandhi

Our Mission

What we are committed to doing
Improving animal welfare on farms and reducing costs for farmers

Smartbell was conceived in a University of Cambridge Venture Week-end organised by Accelerate Cambridge. The idea was simple use the collective technological knowledge of it's co-founders to improve animal welfare, our connection with the environment and create a positive impact in the life of others. The first setting chosen for high level impact was dairy farming. The UK dairy industry is struggling and one of the issues that could have a deep impact is early detection of sickness in a Herd. For this smartbell was awarded first place at the 2015 IoT and Smart Cities Venture Creation weekend in Cambridge UK and was accepted on to the intensive Accelerate Cambridge entrepreneurship training programme.

  • Wellness Indicator

    Rumination and activity monitoring

  • Estrus detection

    Activity and movement based

  • Lameness detection

    Static and Dynamic lameness


Our setup for success
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Veena Adityan

Chief Executive Officer
With a background in technology and cloud management systems and now with a MBA from Cambridge University.
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Jose Chitty

Chief Operations Officer
Jose Angel Chitty is a Mechanical Engineer with experience in automation and development of performance and decision support systems.


Our guiding hand

"I'm convinced that there's a new way to define capitalism, and that the definition should include three ingredients - that we love our work, that we are building a traditionally successful business, and that we are having some positive impact in the world, whether it's local or global."

– Biz Stone

Latest News

What we've been doing